We welcome you to join us for our next Information Management (IM) Public Lecture. Poster attached. Please share with your network. Apologies for cross-posting.


The Information Management Public Lectures give attention to exciting advances in research and professional practice. The topics are diverse reflecting the importance and global extent of Information Management in today’s society. The lectures are open to all members of the Dalhousie campus and surrounding community. Click here for the full schedule. We encourage you to attend in person, but if that is not possible you can access a recording on our website following the lecture. Live streaming is not currently available. 

Cybervetting and the Public Life of Social Media Data

Anatoliy Gruzd & Philip Mai
Social Media Lab, Ted Rogers School of Management, Ryerson University

Lecture Details
Monday, November 19th, 2018
Room 3089, Kenneth C. Rowe Management Building
6100 University Ave

Abstract: Social media data is a rich source of behavioral data that can reveal how we connect and interact with each other online in real time and over time. Once collected, the data can be combined with other types of data to reveal even more sensitive information about the users. Currently, much of the data being collected from social media platforms are being used in ways that are not always transparent to users. In the aftermath of the Facebook’s Cambridge Analytica scandal and other data breaches, issues around data privacy is once again on the public’s mind.

In this talk, we will provide an overview of the work that we do at Ryerson University’s Social Media Lab. We will also share the result of a recently completed study led by Anatoliy Gruzd, Jenna Jacobson and Elizabeth Dubois, examining users’ attitudes towards organizations’ use of public social media data to screen job applicants. The study applied the Communication Privacy Management theory to assess whether and to what extent users’ privacy concerns are influenced by factors such as: culture, gender, motivation, and risk-benefit ratio. The results revealed a nuanced nature of people’s information privacy expectations in the context of hiring practices. The talk will be of interest to privacy, organizational studies and communication scholars as well as everyday social media users who are interested in online privacy.

Anatoliy Gruzd
 is a Canada Research Chair in Social Media Data Stewardship, Associate Professor at the Ted Rogers School of Management at Ryerson University, and Director of Research at the Social Media Lab. Anatoliy is also a Member of the Royal Society of Canada’s College of New Scholars, Artists and Scientists; a co-editor of a multidisciplinary journal on Big Data and Society; and a founding co-chair of the International Conference on Social Media and Society. His research initiatives explore how social media platforms are changing the ways in which people and organizations communicate, collaborate and disseminate information and how these changes impact the norms and structures of modern society.

Philip Mai is the Director of Business and Communications at Ryerson Social Media Lab at Ted Rogers School of Management and co-founder of the International Conference on Social Media & Society.  In his work at the Social Media Lab, he focuses on knowledge mobilization, information diffusion, business and research partnerships, and the practical application of social media analytics.