Whether they like to think so or not, info pros have a brand, and the clients’ perception of that brand will influence their careers.
In this session, Ulla traces the similarities and dissimilarities between well known consumer products’ and companies’ brands and ours, discussing the need to build a professional image consciously to foster client confidence in the quality and value of our services.
Illustrating how seemingly superficial “signalers” send messages clients pick up on, Ulla provides a checklist of tips for selecting and supporting the brand we want to project.
Date: Monday, October 15, 2012
Time: 2pm (ET)
Speaker: Ulla de Stricker