*So what do you do – and why do I need you – exactly? Tips on Branding for
Information Professionals*

Whether they like to think so or not, info pros have a brand, and the
clients’ perception of that brand will influence their careers.

In this session, Ulla traces the similarities and dissimilarities between
well known consumer products’ and companies’ brands and ours, discussing
the need to build a professional image consciously to foster client
confidence in the quality and value of our services.

Illustrating how seemingly superficial “signalers” send messages clients
pick up on, Ulla provides a checklist of tips for selecting and supporting
the brand we want to project.

*Date:* Monday, October 15, 2012
*Time:* 2pm (ET)
*Speaker:* Ulla de Stricker
*Register at:*