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Conversations with Leaders Series:


In conversation with Patricia Martin

This interview by Jane Dysart, Dysart & Jones Associates, is an evolutionary take on generational mindsets that helps the audience anticipate demand for ways to live, work and learn. Based on a book, "Tipping the Culture: Targeting Influential Millennials", looking at the ways global brands are reaching Millennials, this conversation offers a number of practical strategies and tips about targeting Millennials and boosting your relevance across the board.

Martin, a cultural analyst, discusses why there's an admiration and sympathy for Millennials that makes messages targeted to them sticky, viral and aspirational for older AND younger audiences. She shares tips from the marketing play books of Red Bull, Google and Steppenwolf who set out to apply Martin's findings and found out what clicked with cultural consumers young and older alike.

  More from the Conversations with Leaders Series:

Making it happen: getting things done!
With Ken Haycock


Facts & Answers: Being prepared & flexible

With Kee Malesky  

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Michelle Arbuckle, MLIS

Education Institute
Ontario Library Association
50 Wellington St E Suite 201
Toronto ON M5E 1C8
416.363.3388 x.30