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Conversations with Leaders Series:
GENWHERE: LEARNING FROM, LIVING WITH & INFLUENCING MILLENIALS

In conversation with Patricia Martin

This interview by Jane Dysart, Dysart & Jones Associates, is an evolutionary take on generational mindsets that helps the audience anticipate demand for ways to live, work and learn. Based on a book, "Tipping the Culture: Targeting Influential Millennials", looking at the ways global brands are reaching Millennials, this conversation offers a number of practical strategies and tips about targeting Millennials and boosting your relevance across the board.

Martin, a cultural analyst, discusses why there's an admiration and sympathy for Millennials that makes messages targeted to them sticky, viral and aspirational for older AND younger audiences. She shares tips from the marketing play books of Red Bull, Google and Steppenwolf who set out to apply Martin's findings and found out what clicked with cultural consumers young and older alike.

More from the Conversations with Leaders Series:

Making it happen: getting things done!
With Ken Haycock

Facts & Answers: Being prepared & flexible
With Kee Malesky
© 2010 Ontario Library Association, 50 Wellington St. Suite 201, Toronto, ON M5E 1C8 CA
1-866-873-9787 | fax: 1-800-387-1181 | www.educationinstitute.ca | www.twitter.com/edinstitute

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Join our Online Community for an Interactive Learning Experience, from the comfort of your home or office! Conversations with Leaders Series: GENWHERE: LEARNING FROM, LIVING WITH & INFLUENCING MILLENIALS In conversation with Patricia Martin This interview by Jane Dysart, Dysart & Jones Associates, is an evolutionary take on generational mindsets that helps the audience anticipate demand for ways to live, work and learn. Based on a book, "Tipping the Culture: Targeting Influential Millennials", looking at the ways global brands are reaching Millennials, this conversation offers a number of practical strategies and tips about targeting Millennials and boosting your relevance across the board. Martin, a cultural analyst, discusses why there's an admiration and sympathy for Millennials that makes messages targeted to them sticky, viral and aspirational for older AND younger audiences. She shares tips from the marketing play books of Red Bull, Google and Steppenwolf who set out to apply Martin's findings and found out what clicked with cultural consumers young and older alike.
More from the Conversations with Leaders Series:
Making it happen: getting things done! With Ken Haycock	Facts & Answers: Being prepared & flexible With Kee Malesky
© 2010 Ontario Library Association, 50 Wellington St. Suite 201, Toronto, ON M5E 1C8 CA 1-866-873-9787 \| fax: 1-800-387-1181 \| www.educationinstitute.ca \| www.twitter.com/edinstitute