The CASLIS Government Library and Information Specialists Section is pleased to invite you to a one-day seminar to explore how we can connect with our clients through marketing and communications.

The seminar will be held January 12, 2008 at Library and Archives Canada (395 Wellington Street) in Ottawa.

Start the day with Ulla de Stricker’s keynote address – “Sex and the Decision: Getting and Keeping the Attention of Executives” – about ways our profession's practitioners may overcome the “yawn factor” and introduce "sex appeal" into the way we sell our value and activities to decision makers.

Over the course the day participants will have an opportunity to learn:

*    how one library successfully rebranded itself;
*    how to develop a communications strategy;
*    how to build compelling business cases; and
*    how to use social media in workplace to improve communication, awareness, and collaboration.

Registration is open until Tuesday, December 23, 2008. Register before November 30th to receive the early-bird discount.

To register, visit:

Tentative Programme

07:30 - 08:30
Registration and Coffee    

08:30 - 08:40
Welcome and Opening Remarks   

08:40 - 09:30
Keynote Address: Ulla de Stricker - Sex and the Decision: Getting and Keeping the Attention of Executives   

9:30 - 10:00
Networking Coffee Break   

10:00 - 11:00
Branding your information service (Janine Schmidt, McGill University)   

11:00 - 12:00
Social Media in the Workplace: Having Fun While Getting it Done (Kim Silk, BrightSail Strategic Marketing)   

12:00 - 13:00

13:00 - 14:15
You Do Want to Invest: Building A Compelling Business Case (Ulla de Stricker)   

14:15 - 14:30
Networking Coffee Break   

14:30 - 16:00
Developing a Communications Strategy (tbd)   

16:00 - 16:15
Summary and Wrap-Up


CASLIS, a division of the Canadian Library Association, is Canada's association for special libraries and information services.
Our mission is to support and strengthen our community and advance its information professionals.

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