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I received the message below earlier today. I thought it might of interest to APLA-L members. WARNING: the full report is a file of over 9,000 K. It may take a while to download. Have a great day! André Gionet Head, CAL Information Centre - Fredericton/Chef, Centre d'information de la BCA - Fredericton Canadian Agriculture Library/Bibliothèque canadienne de l'agriculture Your Knowledge Network/Votre réseau du savoir Agriculture and Agri-Food Canada/Agriculture et Agroalimentaire Canada 850 Lincoln Road/850, chemin Lincoln Fredericton, NB E3B 4Z7 Telephone/Téléphone: 506-452-4810 Facsimile/Télécopieur: 506-452-3316 Email/Courriel: [log in to unmask] http://www.agr.gc.ca/ -----Original Message----- From: OCLC [mailto:[log in to unmask]] Sent: July 15, 2008 10:45 To: Gionet, André Subject: New OCLC membership report now available -- "From Awareness to Funding: A study of library support in America" OCLC <http://visit.oclc.org/t?r=896&c=1372666&l=25684&ctl=1D3BC60:48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5&> Manage my e-mail subscriptions <http://visit.oclc.org/t?r=896&c=1372666&l=25684&ctl=1D3BC61:48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5&> | View as Web page <http://whatcounts.com/dm?id=48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5> <http://www.oclc.org/emailcontent/templates/images/bg_ftaf.gif> Forward to a friend <http://visit.oclc.org/bin/ftaf?id=48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5> OCLC Updates and Special Offers: Membership and Reports Now available: new OCLC membership report From Awareness to Funding: A study of library support in America <http://visit.oclc.org/t?r=896&c=1372666&l=25684&ctl=1D3BC62:48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5&> From Awareness to Funding: A study of library support in America OCLC was awarded a grant from the Bill & Melinda Gates Foundation to explore attitudes and perceptions about library funding and to evaluate the potential of a large-scale marketing and advocacy campaign to increase public library funding in the U.S. The findings of this research are now available in the latest OCLC report, From Awareness to Funding: A study of library support in America. Among the findings from the report: * Library funding support is only marginally related to library visitation. * Perceptions of librarians are an important predictor of library funding support. * Voters who see the library as a "transformational" force as opposed to an "information" source are more likely to increase taxes in its support. The report suggests that targeting marketing messages to the right segments of the voting public is key to driving increased support for U.S. public libraries. Purchase a print copy of the report or download a free, electronic version at: www.oclc.org/reports/funding <http://visit.oclc.org/t?r=896&c=1372666&l=25684&ctl=1D3BC62:48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5&> Why did I receive this message? This message was sent to [log in to unmask] because you have previously subscribed to or expressed interest in news from OCLC related to "OCLC Reports." Want to change your subscription settings? Enter your e-mail address on this page <http://visit.oclc.org/t?r=896&c=1372666&l=25684&ctl=1D3BC61:48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5&> . You'll receive an e-mail with a special link. Follow that link and you can: * unsubscribe from this mailing; * subscribe to mailings for other areas of interest; or * change your personal profile. If the e-mail does not arrive in your inbox, please check your e-mail account's "Junk" or "Spam" folder. Ensure delivery of future messages to your inbox Please add [log in to unmask] to your address book or list of "safe senders." Did a friend forward this message to you? Sign up <http://visit.oclc.org/t?r=896&c=1372666&l=25684&ctl=1D3BC63:48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5&> to receive e-mail updates directly from OCLC. OCLC respects your privacy Read our privacy policy <http://visit.oclc.org/t?r=896&c=1372666&l=25684&ctl=1D3BC64:48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5&> or contact us at [log in to unmask] ©2008 OCLC OCLC 6565 Kilgour Place, Dublin OH USA 43017-3395 [log in to unmask] 1-614-764-6000 1-800-848-5878 (USA) <http://visit.oclc.org/t?c=1372666&r=896&l=25684&t=10&e=48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5> <http://whatcounts.com/sf?r=896&l=25684&sid=48E5FD6F403BCBD7F4B2FA1EFB79369ED6A387371AADFFF5&f=2>