Please excuse cross-posting of this message.	

The Nova Scotia Provincial Library will be hosting an Education Institute audio conference titled “They Won't Sell Themselves: Marketing Your Electronic Products” with Jeff Wisniewski on September 26th.   Federated search, openURL, RSS, wikis, blogs, commercial databases... libraries are investing a lot of time, effort, and money in electronic products and services, but after the hard work is done, we often forget to sell them to our constituents. We're operating in an increasingly competitive environment.  Learn how to create a marketing plan so that you can put forward a memorable and cohesive message, learn how to get your audiences' attention, and learn about useful tools to help you market professionally and easily. 

The Benefits 
Pick up strategies for marketing electronic library services that you can apply in your own library setting. Maximize the use of electronic products purchased by the library by your community. 

Who Should Participate? 
This talk will benefit anyone interested in increasing awareness of the electronic products and services their library offers. 

Key Topics 
Why we have to market 
Understanding your audience 
Creating an effective message 
Creating a marketing plan 
Assessing the effectiveness of your efforts 

Jeff Wisniewski 
Jeff Wisniewski received his MLS from the University of Pittsburgh School of Information Sciences. He is the Web Services Librarian for the University Library System at the University of Pittsburgh, where he maintains the Library System's public Web site and staff intranet, coordinates technical support for Pitt's University-wide ETD program, and project manages new technology initiatives .  He has served as a Visiting Lecturer in the School of Information Sciences at the University of Pittsburgh, has taught numerous workshops covering such topics as Web site evaluation, JavaScript, Intranet design, the PHP scripting language, and Cascading Style Sheets, and is a frequent presenter at Web and Internet conferences. 

Developed for the Education Institute by Darlene Fichter, Northern Lights Internet Solutions, Saskatoon. 

Time: Tuesday, September 26th, 2:00 - 3:00 p.m.
Place: Training Room, Nova Scotia Provincial Library, 3770 Kempt Road, Halifax
Format: One hour audio conference
This session is free; parking is available in front of the building.

Please respond to Carol Morris at [log in to unmask] or by phone at 424-2477 if you would like to attend this session.  

We respectfully request that you refrain from wearing any scented products, including perfume, hair spray, cologne, deodorant, etc. and we thank you for your cooperation.