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Hi everyone,

Re. below, for your reference and consideration.

Cheers,
Leo

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http://www.cbc.ca/podcasting/

Welcome to CBC Radio's podcasts! You'll find the best of our popular
national Radio One shows, new regional podcast magazines, exclusive musical
talent from Radio 3 and special podcast-only features. Discover programming
that tickles your curiosity, feeds your brain and sparks your emotions!

CBC Radio shows move onto podcast
Last Updated Wed, 03 May 2006 17:45:48 EDT
CBC Arts <http://www.cbc.ca/arts/credit.html>
CBC has launched 22 radio programs on podcast as part of a major expansion
of podcasting by the public broadcaster.

CBC Radio began podcasting  that is provided recordings of its radio
programs that could be downloaded to a digital player or computer  last
April. Shows are available free through iTunes, over CBC.ca and from other
download services.

Initially four shows went on air  the science show Quirks & Quarks, a
column called The Mood and selections of Radio Three and Metro Morning.

On Wednesday, CBC began offering a greatly expanded podcasting service, with
selections of popular national shows such as As It Happens, The Current,
Sounds Like Canada and DNTO, as well as some regional selections.

CBC decided to expand its service because of huge demand for CBC podcasting
and the results of a recent survey of podcast users, Bob Kerr, director of
business development and digital programming at CBC, said in an interview.

"The most popular podcasts were Radio Three and Quirks & Quarks  they went
through the roof," Kerr said. "They have become the most popular podcasts in
Canada."

About one quarter of podcast listeners download programs and listen to them
en route to work, but most listen at home, or in a single spot like a
workplace, he said. Podcast listeners tend to be younger than regular CBC
Radio listeners, with more falling in the 18-to-39 age group.

They're spread right across the country, with the greatest number, 35 per
cent of listeners, in Ontario and 18 per cent in British Columbia. U.S.
residents make up six per cent of podcast listeners; a further four per cent
live in other countries.

The 22 CBC shows available on podcast are updated regularly, and often are
different from the original radio programs, Kerr said, with some, like World
at Large, being compilations of several shows.

CBC plans to monitor demand for the new service and then decide on how to
further expand its podcasting project, Kerr said.

"There's the whole world of video as well," he said. Apple's iTunes music
store does not yet offer video in Canada, but there is potential for CBC
television to be made available once it does, he said.

Copyright <http://www.cbc.ca/aboutcbc/discover/copyright.html>  2006
Canadian Broadcasting Corporation - All Rights Reserved


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