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You don't want to miss this STRATEGIC CONVERSATIONS WITH LEADERS Audio Conference!
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Promoting Your Library's Services: Top Tips
Instructor:
Kathy Dempsey, editor of the Marketing Library Services

In the past, library staff didn't have to worry so much about their services being funded and being used. Today, however, funding is scare and competition is fierce. Many people think they can get everything they need on-line, without your professional assistance. This session discusses how your peers have reached out, grabbed attention and been noticed. It shares the best ideas and practices of information professionals in all types of libraries, supplying you with specific, tested, ideas for promoting your library's services. You'll find numerous suggestions for securing money, increasing business, using the Internet to your advantage, and proving your value to your administrators.

When
3 PM ET Noon PT
Thursday, April 20th, 2006
Click date to REGISTER ON-LINE TODAY!

The Benefits

Learn:

* What information professionals and librarians are doing to market their services
* Specific tools and techniques for marketing your services
* Many tried and tested ideas for promoting your services
* Why you need a marketing plan
* How the Internet can work for you

Key Topics You Will Explore

* How a marketing plan can keep you on track
* Top ideas for promoting library services
* Techniques for marketing your services
* Real-world examples from all different types of libraries

Method of Instruction

Audio conference with handout for further personal exploration.

Fees

Member: $48.00 + GST
Non-Member: $68.00 + GST


About The Presenter......

Kathy Dempsey is the editor of the Marketing Library Services newsletter and is also editor in chief of Computers in Libraries magazine. Both are published by Information Today, Inc. in Medford, NJ. Kathy has a Journalism degree from Temple University in Philadelphia, and worked in publishing for 6 years and in libraries for 7 years before joining ITI in 1994. She has been a regular contributor to the U.K. info industry newspaper Information World Review and to the reference monograph The Bowker Annual. She reviews books, speaks at seminars, and leads workshops about library marketing topics. Kathy recently started a consultancy called Libraries Are Essential, to help librarians promote their value.

The Strategic Conversations with Leaders series is developed for the Education Institute by Jane Dysart, Founding Partner of Dysart & Jones Associates, Toronto.



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