Marketing in Small and Rural Libraries

PAT CAVILL, Pat Cavill Consulting, Calgary.

 Thursday, March 10, 2005
 3:00 - 4:00 pm Eastern time (12 noon Pacific Time)

REGISTER ON-LINE TODAY at  Click on 2004/2005 Calendar and then scroll down to March 10th to register.


 To give small and rural libraries in particular a simple marketing tool that works.


 That all libraries, regardless of size, need to pay attention to what their stakeholders want and need, and change when necessary to meet those needs. This insures relevance and thus survival.


 A 5-part marketing plan with explanatory notes will be sent to you electronically. Pat will then spend an hour with you on the phone to explain how and why it works and how best to use it.

    €     That people do things for their reasons, not yours.
    €     That people pay attention to the things that they love and value, not the things that you love and value.
    €     How to tell people what they need to hear, not what you want them to know.
    €     How to spend your time on something that works, not your money on something that doesn't.


 Member: $48.00 + GST
 Non-Member: $68.00 + GST
 No limit on listeners per location. Includes all bridging and long distance costs.


Pat Cavill has more than thirty years experience as a library consultant and a library director in rural and urban Saskatchewan and Alberta. Prior to becoming a full-time, self employed consultant in 1991, she was Assistant Director of the Calgary Public Library. She is a past president of the Saskatchewan, Alberta, and Canadian Library Associations.


The Education Institute
The learning programs of the APLA-BCLA-LAA-NSLA-OLA-SLA Partnership

If you have questions please contact the appropriate Association
or Meredith Gilbert at Ontario Library Association at
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Professional development of librarians and information professionals