Greetings everyone,

Do you ever find yourself asking your co-workers over and over to do things that NEVER seem to EVER get accomplished?

Are the requests that you put in memos and letters being ignored by your colleagues and superiors?

Do you have a hard time getting your suggestions past management?

If you answered YES to ANY of the above questions, you should plan to attend the ARMA Halifax workshop "Persuasive Writing That Produces Results." Persuasive writing is the backbone of any successful marketing program.   Sooner or later, we are all called upon to write memos, letters, and reports to internal and external audiences on a variety of topics.  The common denominator is that we need to market a particular viewpoint or outcome, but persuading the other party(ies) of the merits of our proposals can be difficult.  Too many good ideas are ignored, or worse declined, because the written materials do not accurately communicate the merits and benefits of the ideas to the reader, as well as,  overcome the objections in the reader's mind.  This seems to be a common problem in various libraries, records centres, and other information related organizations.  At the end of this session the participants will be able to:
1.  Choose and implement a persuasive strategy.
2.  Write effective subject lines for persuasive messages.
3.  Develop reader benefits.
4.  Identify and overcome objections.
5.  Motivate the reader to take the action you want.

This is being presented by two experienced presenters: Professor Barbara Casey, IT Department Mount Saint Vincent University, and Kathleen Bugbee, Nova Scotia Government,  who both have a lot of experience in the area of persuasive writing.  It is the sneak preview of their presentation to be given at ARMA Canada's Information Symposium in May in St. John's Newfoundland.   Price for ARMA members is $5.00, bring a guest and the price is $20 for the two of you.  The price to non-members is $30.00.  A refreshment break is included in the price.

This workshop is being held on April 13, 2005 at the Aikens Room, Public Archives of Nova Scotia from 8:30 am for 9:00 am to 12:00 noon.  A program brochure with an integrated registration form is available upon request.  Please contact Kathleen Bugbee 424-8709 or [log in to unmask] by April 11, 2005 to obtain more information and register.   Please bring your cheques and cash with you on the day of the program.

I am planning to attend this informative session and I hope that you will too!

Janet H. Stacey
President Halifax Chapter of ARMA International