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NEW REGISTRATIONS INVITED FOR PART 2 OF LIBRARY MARKETING THAT WORKS Please excuse cross-posting of this message. **************************************************************** The Nova Scotia Provincial Library will host Part 2 of Library Marketing That Works, an audio conference from The Education Institute: The learning programs of the APLA-BCLA-LAA-NSLA-OLA-SLA Partnership on April 13th. The instructor is Suzanne Walters, Director of Marketing and Development for the Denver Public Library. In Part 2 she will focus on market research and address such questions as: What is market research? How do we apply it in our library? What is the difference between quantitative and qualitative market research? What is primary and secondary market research? When do we use focus groups? When are surveys effective? What simple things can we do to obtain the information we need? How do we obtain assistance in acquiring the market research we need? What is data-base mining and how do we do it? WHO SHOULD PARTICIPATE This is for anyone who wants to understand marketing concepts, who is concerned about the support of their library within a community. Library administrators, Board members, and senior librarians concerned with the health and strength of their library should consider participating. METHOD OF INSTRUCTION Audio teleconference session supported by a handout. The session will also include a question and answer period to give advice and clarify the learning experience. SESSION DETAILS: Time: Wednesday, April 13th, 4:00 - 5:00 p.m Place: Conference Room, Nova Scotia Provincial Library, 3770 Kempt Road, Halifax This session is free. Parking is available in front of the building. Please respond to Carol Morris at [log in to unmask] or by phone at 424-2477 if you would like to attend this session. IF YOU REGISTERED PRIOR TO PART 1 OF THIS THREE PART PROGRAM THERE IS NO NEED TO REGISTER AGAIN. ******************************************************************** We respectfully request that you refrain from wearing any scented products, including perfume, hair spray, cologne, deodorant, etc. and we thank you for your cooperation.