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Please excuse cross posting of this message. ****************************************************************** REMINDER - IT'S NOT TOO LATE TO REGISTER The Nova Scotia Provincial Library will be hosting a broadcast of the OLA Audio Conference "Library Marketing That Works" with instructor Suzanne Walters, author of the book of the same title and Director of Marketing and Development, Denver Public Library. Libraries everywhere are facing budget cuts, staff cut-backs and political challenges within their environment. "Library Marketing That Works" was developed to meet the needs of librarians and administrators everywhere to provide them with information and tools for marketing the library using advocacy, programming, fund raising, partnering, public relations, community building, advertising and more. This sixty minute session will be of interest to library directors, administrators, public librarians, school librarians, university librarians, and library board members. KEY TOPICS EXPLORED DURING THE SESSION Marketing concepts and the marketing planning process applied to libraries. The six P's of marketing (product, place, price and promotion as well as positioning and the role of politics.) Effective public relations, advertising and promotion. Everyone plays a role in the marketing process, as evident in customer service. Marketing and technology enhances our knowledge of our customers and speeds up the delivery of programs and services. Database marketing and the Web provide new opportunities for marketing. BENEFITS OF THE PROGRAM Create an awareness of marketing, marketing planning and marketing concepts and how they work in libraries. Encourage library professionals to embrace marketing and to have the confidence to engage in marketing tactics to create prosperity for their library and their staff. Provide library administrators and staff with an introduction to a resource that can be of assistance as they embark on this new direction. SESSION DETAILS Time: Wednesday, December 1st, 4:00 - 5:00 p.m Place: Conference Room, Nova Scotia Provincial Library, 3770 Kempt Road, Halifax This session is free. Parking is available in front of the building. Please respond to Carol Morris at [log in to unmask] or by phone at 424-2477 if you would like to attend this session. ******************************************************************** We respectfully request that you refrain from wearing any scented products, including perfume, hair spray, cologne, deodorant, etc. and we thank you for your cooperation. ********************************************************************