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OCLC Environmental Scan: Pattern Recognition
Monday September 27, 2004
Wu Conference Centre
University of New Brunswick
9:00 AM- 10:30 AM

UNB Libraries invite you to attend a presentation of the OCLC Environment
Scan: 2003 Pattern Recognition, Monday September 27, 2004.  The report is
available from OCLC at http://www.oclc.org/membership/escan/

Cathy De Rosa, OCLC’s Vice President Marketing, will present the report.
The presentation will be in the Kent Auditorium, Wu Conference Centre.


The 2003 OCLC Environmental Scan: Pattern Recognition report was produced
for OCLC’s worldwide membership to examine the significant issues and trends
impacting OCLC, libraries, museums, archives and other allied organizations,
both now and in the future. The scan provides a high-level view of the
information landscape, intended both to inform and stimulate discussion
about future strategic directions.

The report starts with a quote from Mark Federman, Chief Strategist, McLuhan
Program in Culture and Technology at the University of Toronto.

“…[W]hat we conceive about our business is not sufficient to fully
understand all the effects that are actually happening in and around our
business…[W]e are completely unable to perceive of all the dynamics of our
business environment because our conception limits our perception. Our
accumulation of, and intense focus on, our knowledge controls what we
believe. And, what we believe controls what we are able to see. What haven’t
you noticed lately?”