THE PROFESSIONAL LEARNING CENTRE
Faculty of Information, University of Toronto

MASTERING WEB SEARCHING - web-based course
Monday February 8 to Sunday March 28, 2010
Instructor: Gwen Harris

What are advanced search techniques? Which Web 
search engines are the best? What tool should be 
used for what purpose? How are they best 
used?  This course will help build skills in 
using the main tools and applying web search 
strategies. On completion of this course, students will be able to:

? Locate major resources by using topic-oriented 
tools including social bookmarking sources.
? Work with words to construct more effective queries.
? Skillfully use the syntax and special features 
of the leading search engines, Google, Bing, and 
Yahoo. Graduates of the course will be power Google searchers.
? Consider strategies for accessing the Invisible Web.
? Employ alternative engines such as 
meta-searchers, verticals, visual search and 
others as part of a search strategy.
? Apply various strategies to get much better results.

This course is completely updated for each 
session to include the latest features and rising 
stars among search tools. Students receive 
personal and direct support from the instructor.

An optional certificate in WEB SEARCH STRATEGIES 
is available. To be eligible, students must 
complete the weekly assignments and pass an 
online exam at the end of the course. Fee: $50

FEE: CDN $435

Previous students of this course may audit it to 
learn about new developments in search. (Fee $70)

REGISTRATION: To register for the course and for 
more information, please visit the PLC website at ­
http://plc.fis.utoronto.ca/coursedescription.asp?courseid=3