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On November 3rd the Nova Scotia Provincial Library will host the audio conference "Visionary Brand Strategies: Not Just Logos" with Yvonne Attard, Principal of Yvonne Attard Consulting and Coaching and formerly Director, Customer Development at the Oakville Public Library. This is part of the Strategic Conversations with Leaders Series from the Education Institute of The Partnership of Canadian library associations.

Corporate identity, logos, taglines... if you think this is what branding is all about, think again! Many service and non-profit organizations believe that changing your corporate identity means redesigning your logo or adding a new tagline with your organization's name, however it is so much more. Learn how strategic branding forms the foundation of your organization's purpose, explore how it is a promise to your stakeholders and discover the process in which you must follow to plan for a successful brand implementation and maintenance. Visionary brand strategies do lead to organizational success and real world examples are included.

The Benefits
Provides a process of defining one underlying focal point for your organization
Highlights key strategies for positioning your organization in the minds of your stakeholder groups so that it becomes top-of-mind
Includes tips and insights for engaging your internal team and for defining the core brand values, attributes and personality of your brand

Who Should Participate?
CEOs
Senior Management team
Directors of Marketing/ Communications/ Community Development
Board trustees
Human Resources Managers

Key Topics
What is branding, really?
The 5 steps of the branding process
Factors influencing brands
The Key Success Factors for building a sustainable brand
How to measure your brand success

Yvonne Attard
With over 10 years of experience in the areas of strategic marketing and business development in Canada, Yvonne Attard spent seven of those years working in Vancouver, including consulting with Ernst and Young and leading the marketing and membership sales division at the YMCA of Greater Vancouver. She graduated with an MBA at the University of British Columbia in 1993. Most recently, Yvonne spent five years with the Oakville Public Library to champion the areas of marketing, communications, business planning and fundraising. She was the Director, Customer Development, and her main focus was to launch and sustain "The Centre for Learning" brand message in the Oakville community through advocacy and community development. Yvonne is now Principal of Yvonne Attard Consulting and Coaching. Her business offerings include facilitations and conducting seminars for brand strategy, marketing, fund development and business planning. She provides individuals in team environments with strat-egies for leading more fulfilled and goal-oriented professional and personal lives.

The Strategic Conversations with Leaders Series is developed for the Education Institute by Jane Dysart, Founding Partner of Dysart & Jones Associates, Toronto.

SESSION DETAILS:
Time: Thursday, November 3, 2:00-3:00 p.m.
Place: Conference Room, Nova Scotia Provincial Library, 3770 Kempt Road, Halifax
Format: One hour audio conference
This session is free; parking is available in front of the building.

Please respond to Carol Morris at [log in to unmask] or by phone at 424-2477 if you would like to attend this session.

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We respectfully request that you refrain from wearing any scented products, including perfume, hair spray, cologne, deodorant, etc. and we thank you for your cooperation.
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