Personally, I would like to thank all of you for raising the issue of the
"Share the Stories Funding". I wasn't aware that this type of funding
existed and since learning of it on the APLA-List, I have applied for
funding for our school library. Sincerely, Deborah Duke.
-----Original Message-----
From: Heather MacKenzie <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Date: Monday, November 04, 2002 11:34 AM
Subject: Re: Funding opportunity


>I am reading with interest all of the conversation around the issue of the
"Share the Stories" funding that Coca-Cola is providing to libraries. I
responded to Catherine the first time, but did not post to the list, so am
putting my two cents in again.
>The Halifax Regional Library has received two lots of funding under the
"Share the Stories" program - one to support storytime programming and one
for youth French materials to support a French reading club at one of our
branches. Last year we hosted the regional launch of the "Share the
Stories" program.
>I would like to correct some of the statements that are being made about
"slapping Coke stickers in books" etc. The Coke logo does not appear on any
of the materials that come with the "Share the Stories" program. If you go
on the ABC Canada Web site, you can see the "Share the Stories" logo, which
is very attractive and does not mention Coke anywhere. The Coke people I
worked with made it very clear that they do not put their logo on anything
that they promote to young children.
>The books that they donated for our storytimes were all very good quality
picture books and even the refreshments they donated were fruit juice paks,
not Pop!
>Certainly their corporate prescence was a very "behind the scenes" one.
>I agree that we need to be careful about which corporate sponsors we work
with, but the right ones can make a lot of good things happen for kids in
libraries. The Imperial Oil Charitable Foundation has given our library
$10,000 per year for the past three years to support our summer reading
program and we have been able to really enhance our program as a result.
They are also a very "hands off" sponsor, and we have had no problems with
putting their logo along with ours on the program materials - that's all
they ask.
>Naturally we would not seek out sponsorship from tobacco/alcohol companies,
but lets not trash the companies that are really doing a lot to support
literacy and who are NOT using this as an opportunity to obviously promote
themselves.
>
>On Mon, 4 Nov 2002 Fraser Janet wrote:
>> Dear Catherine and all,
>>
>> Catherine, just a short note to say that your reading into my letter an
acceptance
>of corruption, mindless collection development, and the status quo is
inappropriate.
>If you knew my longstanding record of social activism and my career as a
poet and
>literary reviewer, I think you would feel silly responding to my letter in
this
>manner. Sure, corporations who provide sponsorship need to be kept in line.
But
>Darlene's example of the wonderful festival sponsored by a major cigarette
company
>is a good example-- we need to advocate much better for our public
libraries but
>we don't want to kill good things with our political correctness, either.
In St.
>John's I have been involved in lobbying government for funding for public
libraries,
>and an extra infusion of one million dollars for books that government
provided
>resulted in an abundance of the highest quality Newfoundland, Canadian, and
international
>poetry books, short story collections, novels, and plays flooding
Newfoundland!
>
>> !
>> libraries. Again, I do have to apologize and say that I don't work in the
public
>library system and I do have to plead ignorance about some of the
challenges you
>and other public librarians are facing. But in my twenty-two years of
librarianship
>I have seen too many librarians with a territorial approach to "their"
libraries
>and collections, too many librarians with a rigid, perfectionist attitude
to their
>well-rounded and unused collections, too many librarians with a snobby "I
know what's
>right for you" attitude to their patrons. I think that high circulation
rates can
>be a good thing in themselves-- after all public libraries serve the
public. Successfully
>serving the public does not necessarily have to be a sell-out to the
corporate agenda.
>
>>
>> Janet Fraser
>>
>> -----Original Message-----
>> From: [log in to unmask] [mailto:[log in to unmask]]
>> Sent: Saturday, November 02, 2002 1:11 PM
>> To: Fraser, Janet
>> Cc: [log in to unmask]
>> Subject: Re: Funding opportunity
>>
>>
>> I'm back and am enjoying reading the response to my question about the
ABC Literacy
>Funds although Janet's referring to my "snobbish" attitude of "green tea"
really
>threw me. I hadn't said anything about green tea so I went back to the
original
>message. My apologies to the group. I thought I had edited out all the
personal
>parts from the message that had been sent to me. Sorry for the confusion.
>>
>> I must admit I'm saddened but not surprised by our attitude of "we need
money where-ever
>we can find it". I wonder about the selling out of the public library, and
here
>I will get a bit personal. The public library I work at *does* have
advertising
>(although they don't call it that) in our building. It's called
"sponsorship", but
>funds donated for the "Tim Horton Parent Lounge", the "Schickendanz
Fireside Lounge",
>and the "Stouffville Vet" shelves, really amount to advertising. Nobody
asked any
>questions about how long these signs should remain promoting those
businesses. Billboards
>have their time limit.
>>
>> There is a fine line between acknowledging an individual person, whose
only benefit
>is the continuation of all those warm and fuzzys that Janet Fraser
mentions. There
>was an interesting Adbusters issue a year or so ago which discussed the
issue of
>how corporations have gained the rights of individuals. Quite some scary
reading.
>
>>
>> But my real concern is that we don't question; we excuse our behaviour or
justify
>it because it's a bad situation. I can hear my mother whenever I tried to
get my
>way by saying "So-and-so does it". Her reply was always something to the
effect
>of "Yeah, well that doesn't mean they're right".
>>
>> How about an example? Do those in the Atlantic Provinces select from the
ALA list
>of roles for their own libraries? It's agreed that we cannot be all things
to all
>people so we must choose our roles carefully, only two or three at most. So
years
>ago we discussed at our library what our roles should be and it was
determined that
>we need only two- Children's Doorway to Learning, and Popular Materials. I,
and
>another librarian spoke pretty strongly on the necessity of a third role,
something
>to include research or personal development. That was dismissed as not
being necessary
>because that's not what this community wants.
>>
>> Public Librarians need to keep focused on a bigger picture. We are not a
business
>responding to the popular demands in the hopes for the big profit of high
circulation.
>This is important but we should also not avoid our responsibility to our
citizens
>to provide what they may need someday, but just don't know it yet. How the
adoption
>of only these two roles have affected our collection and as a result, the
service
>we give to the taxpaying citizen, is that the core collection never gets
caught
>up. I am expected to buy enough multiple copies of bestsellers, such as
Grisham,
>Roberts, etc. so that no patron (oh wait, we're supposed to call them
customers,
>now), has to wait more than a regular three week loan period. I'm sure you
can imagine
>the dollars that eats up. Meanwhile, our medical section is an
embarressment and
>our local high school students visit a library in a nearby municipality.
>> Way to grab those teens!
>>
>> So the underlying questions I'm struggling with are even more personal
than expressing
>my preference for vanilla hazelnut coffee. I'm wondering how much I need to
comprise
>my own principles to continue working as a public librarian? Can I live
with the
>consequences? Can society?
>>
>> Probably too much food for thought but I really enjoyed all the feedback.
It does
>help me.
>>
>> Thanks,
>>
>> Catherine
>>
>>
>>
>> Fraser, Janet wrote:
>>
>> > Hi All,
>> >
>> > > Although I do not work in the public library, I would like to support
Darlene's
>> > position. Throughout my childhood and adulthood, I have spent countless
stimulating,
>> > vibrant, soothing, and comfortable hours in the beautiful 'Carnegie'
public libraries
>> > one can find throughout North America. Can you imagine if people in the
midst of
>> > the Depression worried about the Carnegie "blood money" being spent on
dozens and
>> > dozens of gorgeous libraries constructed in some of the poorest areas
of our big
>> > cities? People who care about the survival of public libraries do not
have the luxury
>> > of rejecting corporate sponsorship. While I agree with Catherine that
cola stickers
>> > in each book is a bit much, I do not like Catherine's snobbishness
about cider and
>> > green tea (personally I would like to see milk and cookies served to
inner city
>> > children in the public libraries-- much better for them than green
tea!).
>> >
>> > Sincerely,
>> > Janet Fraser
>> > College Librarian
>> > College of the North Atlantic
>> > St. John's, Newfoundland
>> >
>> > -----Original Message-----
>> > From: Darlene Nickerson [mailto:[log in to unmask]]
>> > Sent: Monday, October 28, 2002 9:35 AM
>> > To: [log in to unmask]
>> > Subject: Re: Funding opportunity
>> >
>> > Catherine:
>> >
>> > I work for a Family Literacy Committee and it is hard to get money. The
>> > Learning Exchange her in NB applied for money through them and didn't
get
>> > any. As for the obesity problem, sure it is out there, but do I think
my 10
>> > > year is going to become obese because he is reading a book sponsored
by coca
>> > > cola, I find it hard to believe and if I have a choice between him
reading a
>> > > book and seeing a symbol once when he opens it or watching TV and
seeing it
>> > > 3 times in 15 minutes. I would choose the book hands down. Also, many
public
>> > libraries are having their summer programs sponsored by Mc Donalds so
it is
>> > everywhere. If you library is fortunate enough to not have to seek
donation
>> > > from large "food/drink" corporations great, but many do not have that
luxury
>> > > and I think patrons would rather have new books than to say no to
coca-cola.
>> > I use to manage a professional theatre company and we had duMaurier as
a
>> > > sponsor. I don't smoke, hate it, but $15,000 for a production was
great when
>> > there the competition for the $ is so great. These were adult
production
>> > employing adults and for adults. It worked well. I can think of
companies
>> > that break environmental laws, drug companies, most companies have down
>> > falls, but we have to keep an open mind.
>> >
>> > Darlene
>> >
>> > -----Original Message-----
>> > From: APLA-List List [mailto:[log in to unmask]]On Behalf Of Catherine
>> > Sword
>> > Sent: Thursday, October 24, 2002 4:06 PM
>> > To: [log in to unmask]
>> > Subject: Funding opportunity
>> >
>> > Hi All,
>> >
>> > > My jobber here in Ontario recently sent me this information about the
ABC
>> > > Literacy Foundation. Personally the concept of commerical promotion
>> > through
>> > > > the public library offends me. It's blatant advertising and in this
case,
>> > for
>> > > an unhealthy product. Hasn't everyone heard about the obesity
problem
>> > with
>> > > North Americans.
>> >
>> > > What do others feel?
>> >
>> > Catherine
>> >
>> > > > Are you two aware of the Coca-Cola money that the ABC Literacy
>> > Foundation
>> > > > is distributing? Here's a link:
>> > > >
>> > > > http://www.abc-canada.org/public_awareness/sts.asp
>> > > >
>> > > > I just spoke to a very small library (they serve a population of
approx
>> > > > 1400) that just received a grant of $1500 through this program to
>> > purchase
>> > > > children's books with and was told that the application process was
an
>> > > easy
>> > > > one, with approval and a cheque coming in a month's time. The catch
is
>> > > > having to slap a Coke sticker inside each book.
>> > > >
>> > > > Could one of you let me know if you'd been aware of this program?
I'm
>> > > > trying to get a feel for how many libraries know about it.
>> > > >
>> > > > Myself, I drink cider and green tea. Just for the taste of it!
>> > > >
>> > > > cheers,
>> > > >
>> > > >
>> > > >
>> > > >
>
>
>Heather MacKenzie
>Youth Services Manager
>Alderney Gate Public Library
>
>902-490-5875 E-Mail: [log in to unmask]
>"Libraries will get you through times of no money better than money will
get you through times of no
> libraries."